With the launch of Parallels Server Bare Metal, Parallels is expanding its value proposition in the crowded virtualization marketplace. But how is its approach different from other virtualization vendors such as Citrix, Microsoft and VMware?
First, Parallels offers a differentiated approach to virtualization that includes both hardware virtualization with Parallels Server Bare Metal and OS virtualization with Parallels Virtuozzo Containers. When the OS environment is heterogeneous, Parallels Server Bare Metal provides flexibility for hosting workloads with different operating systems on the same physical server. This approach is similar to Citrix XenServer, Microsoft Hyper-V, Oracle VM and VMware vSphere. However when the OS environment is homogeneous, Parallels provides capabilities to consolidate workloads with much lower virtualization overhead and much higher consolidation ratios. This is particularly useful for desktop virtualization.
Second, Parallels is clearly positioning itself for cloud enablement. Changes in messaging from "Automation and virtualization leader" to "Cloud enablement leader" clearly speak to that. And while other vendors are getting ready for cloud adoption, Parallels is already there with major market and mind share from service providers. Starting from its position of strength, Parallels can now go to all its partners using Parallels Virtuozzo Containers and help them expand their value proposition to customers with the addition of Parallels Server Bare Metal.
Finally, Parallels provides Parallels Virtual Automation for comprehensive management of both physical and virtual environments. Because of its strong expertise in enabling services providers, these capabilities push self-service and automation to levels that dramatically reduce the cost of implementing and managing virtual infrastructure.
In the last six years, leading vendors made significant investments to capitalize on opportunities presented by virtualization technologies:
- EMC acquired VMware in 2003 for $635 million
- Citrix acquired XenSource in 2007 for $500 million
- Red Hat acquired Qumranet in 2008 for $107 million
- Oracle acquired Virtual Iron in 2009 and is finalizing acquisition of Sun Microsystems
Now the big question is, who else wants to have a strong play in the virtualization and the cloud space?
Regardless of what happens, Lanamark Suite will enable the IT channel to design and deliver desktop and server virtualization solutions across all the leading virtualization platforms.