As companies look at desktop and server virtualization to cut costs and improve operational efficiencies, "free" virtualization products may sound very attractive. The reality is that enterprises do not buy virtualization products - they buy virtualization solutions composed of
- Virtualization platforms
- Management applications
- Hardware: servers, storage, networking
- Services: consulting, system integration, hosting
There is no such thing as "free virtualization" - every vendor in the virtualization space is looking to build a business, not a philanthropy. So when evaluating the cost of a virtualization solution, it is valuable to consider all components in that solution. Service providers using Lanamark Suite do just that - they present virtualization solution options to enterprises across virtualization platforms with hardware, software and service components. This ensures that the comparison is accurate and valid.
So how are vendors supposed to make money when virtualization products such as Citrix XenServer, Microsoft Hyper-V and VMware ESXi are free? Here is how:
1. Shift value up the stack towards management applications
Citrix offers Citrix Essentials for XenServer, Microsoft has a System Center family of products and VMware has too many management applications to list here. The picture is very similar with other vendors.
2. Sell additional products and services
Ultimately having a relationship with a customer is very important to each vendor. So giving away a free product is simply an investment in building and growing this relationship.
Microsoft built a phenomenal business by getting Windows (without giving it away) onto almost every PC and then building applications on top of Windows to grow the business relationship it has with each customer. VMware is attempting to deploy VMware Infrastructure (essentially an operating system) into every data center and then use it as a foundation to offer customers a broad array of management applications on a single platform. Sounds familiar?
How to choose?
So before deciding which virtualization platform to go with, it is essential to consider:
1. Total cost of the virtualization solution with management applications, hardware and services, as well as ongoing administration.
2. Where the vendor is moving long-term and what additional products and services from this vendor's portfolio are attractive.
3. Vitality of the vendor's ecosystem of software, hardware and services partners who offer other key parts of the solution.
Nothing is more expensive than trying to switch platforms. This is why choosing a virtualization vendor should not be a tactical decision based on "free" products and bells and whistiles alone. It needs to be a strategic decision and consider the total cost of the virtualization solution.