May 19, 2012

Lanamark Celebrates 5 Year Anniversary

It is hard to believe that five years have passed since Lanamark was born. How did a Canadian software company become a profitable, global ISV and thrive without VC funding in a fiercely competitive cloud and virtualization marketplace?

We did so thanks to fantastic partners across six continents and amazing employees in three different time zones. Our partners range from virtualization solution providers such as Intercept IT in the UK, to cloud providers such as Hosting.com in the United States to global SIs such as Atos and Fujitsu Technology Solutions in APAC and EMEA.

Unlike traditional ISVs who sell software for on-premise deployments, Lanamark is focused on helping vendors and their channel partners design and deliver cloud and virtualization solutions to end customers. Using Lanamark Suite Services Edition, partners have an agent-less, services-oriented analytics platform for delivering a broad range of IT solutions and services spanning leading software and hardware platforms:

Application Virtualization: Citrix XenApp, Microsoft App-V, VMware ThinApp

Desktop Virtualization: Citrix XenDesktop, VMware View

Server Virtualization: Citrix XenServer, Microsoft Hyper-V, Oracle VM, VMware vSphere

Servers: Cisco, Dell, HP, Fujitsu, IBM, Oracle

Storage: HP, EMC, NetApp

Many thanks to everyone who contributed to our success and we look forward to the next five years ahead!

Today's turbulent economic climate is forcing companies to rethink their IT infrastructure investment strategies and shift towards consumption of IT-as-a-Service. The pride and prestige of owning IT assets has quickly become diminished and companies are looking at how they can shift their spending from a CAPEX- towards an OPEX-based model, which allows them to pay for IT infrastructure, platforms and software as a service. How can IT solution providers embrace these trends to maximize their strategic value to the customers they serve in 2012 and beyond?

1. Go beyond reselling hardware and software.
In an IT-as-a-Service model, businesses no longer wish to concern themselves with capital expenditures or amortization of IT assets, nor do they want to think about licenses, servers, storage, rack space and power costs.

Opportunity: deliver private and hybrid clouds as a service by either purchasing or renting IT infrastructure and data centre facilities on behalf of clients and offer complete IT service "bundles" that encapsulate hardware, software and managed services.


2. Increase visibility and insight into IT assets.
Companies have made significant investments into hardware and software assets, which need to be addressed throughout desktop and data centre transformation engagements. However, existing applications and infrastructure may lack standardization and are often dispersed across multiple silos, business units and locations.

Opportunity: use analytics tools to develop a unified view across hardware and software assets as well as dependencies among them to help clients make strategic investments in IT services while minimizing business risks.


3. Expand IT services beyond on-premise deployments.

Since the beginning of this century, solution providers have been playing a critical role in helping companies decouple workloads from the underlying IT infrastructure using virtualization technologies. In the next ten years, companies will look to migrate applications and workloads towards utility-based Platform-as-a-Service (PaaS), Infrastructure-as-a-Service (IaaS) and Software-as-a-Service (SaaS) models.

Opportunity: develop advisory and migration services that help clients transition towards "Everything-as-a-Service" and leverage state-of-the-art tools for desktop and data centre transformation planning throughout this journey.


4. Develop the right strategic partnerships.

As companies shift spending towards IT-as-a-Service, it is necessary but not sufficient to partner with hardware and software vendors. In the not-so-distant future, businesses will start demanding resources and SLAs, not servers or storage from a particular vendor.

Opportunity: partner with PaaS, IaaS, SaaS and cloud-enablement providers to address all key IT-as-a-Service delivery models and challenges.


In summary, solution providers need to become less dependent on margins from hardware and software sales. On-premise deployment services need to evolve towards advisory and migration services that accelerate adoption of IT-as-a-Service. And solution providers need to leverage services-oriented analytics tools from vendors such as Lanamark to gain deep insight into application, desktop and data centre assets in order to continue playing a strategic role with existing clients and new prospects as they sail, in often turbulent waters, towards IT-as-a-Service.

This article was published on VMBlog.
On November 15, 2011, Lanamark announced Lanamark Suite 2012. The new release provides agent-less, Services-Oriented Analytics for IT solution providers delivering desktop and data center solutions across physical and virtual infrastructure. Here is a summary of new features:

Multipoint Data Access
From a services delivery perspective, it is always more efficient for IT solution providers to analyze collected IT asset data on their premises. Going on-site is more expensive and hosting data elsewhere (e.g. Lanamark or VMware) is not always an option. The key value of this technology is that it enables all data access models:

  • Enterprise: if data needs to be analyzed on client premises due to corporate, network or security policies
  • Solution Provider: when data can be streamed to a public or private cloud managed by the IT solution provider
  • Lanamark: if the solution provider prefers to have Lanamark host the data and downloads it for analysis
Based on survey of Lanamark partners, more than 80% prefer to have IT asset data to be streamed directly to them. Why? Because it allows them to accelerate services engagements and lower service delivery costs by not having to take an extra trip on-site or spend time convincing clients to send the data elsewhere. Furthermore, it alleviates the need to install analytics and reporting modules on client premises.

Asset Intelligence
Have you ever looked at raw data returned by an operating system? It isn't pretty! Duplicate vendor names (e.g. HP and Hewlett-Packard), trademark symbols and device drivers pretending to be applications are just the beginning. There is no context about hardware or software assets and no consistency because vendors report data in their own ways.

With Lanamark Suite, raw data is history. Raw IT asset data is normalized and then enriched with additional business context. For example, each machine is classified as a desktop, a laptop, a server or a virtual machine.A machine with four processors becomes a machine with one processor that is quad-core. A server now has other useful properties such as age, warranty, power consumption, form factor and rack units. Device drivers and services that pretend to be applications are classified as such and can be filtered out. Raw application processes are mapped to application packages so that application usage (not just installations) can be determined.

Segments and Business Groups
For small IT environments, it is appropriate to analyze individual IT assets or look at aggregate metrics across the entire environment. However, this is not an option for larger environments with hundreds of servers and thousands of users. The new version enables IT solution providers to create custom segments and then assign users and machines into business groups within each segment. For example, segments for locations, business units, departments and user classes may be needed. Within departments, it may be necessary to group users by function (e.g. Sales, Marketing, Finance) and for locations, it may be valuable to split users and machines by geography. After users and machines have been split into business groups within each segment, then it's possible to perform analysis and reporting at the segment level. For example, aggregate CPU or memory usage across time with a split by department may be valuable in a high-level analysis .

Dependency Mapping
Analyzing applications, users and machines is valuable but understanding the relationships among them is critical. For example, it may be necessary to only see machines used by users in Finance. How can this be accomplished? First, a departmental segmentation needs to be created with a Finance business group. Users may then be assigned into the Finance group based on information integrated from Active Directory. Finally, user-machine dependencies can be analyzed to see which machines Finance users were actually using during the course of data collection. Dependency mapping helps answers questions such as:

  • Which users are using a particular group of machines
  • Which machines have a particular set of applications installed
  • Which software applications does a particular group of users have access to
Extended Platform Support - No Agents
Support for HP-UX, IBM AIX and Oracle Solaris has now been added. Unlike most tools that can either look at desktop or data center assets, Lanamark Suite enables IT solution providers to look at both asset types. Why is this valuable? Installing one tool for analyzing desktops and users, a second tool for looking at servers and a third tool for profiling virtual infrastructure, creates more sales and services overhead. It would be necessary to get approvals from a client to deploy three different tools, allocate time and infrastructure resources to deploy them and then consolidate results from three different interfaces. And this does not include the overhead of providing training and support to team members from three different vendors.

With Lanamark Suite, there is only one data collector for discovering and profiling applications, users, desktops, servers and virtual infrastructure. Data collection is agent-less, so there is no need to waste time going through lengthy security reviews or worry about clients pointing their finger for blanketing their environment with agents. Installation is quick and painless - no complex software deployments, no resource-intensive virtual appliances and definitely no time-consuming distribution of agents to target systems. Once the data is collected, there is one interface, one reporting engine and one place to look at all the data.

Thank You
Many thanks to all customers and partners who pushed the boundaries of innovation at Lanamark and provided ongoing product feedback, reviews and field validation. If you'd like to learn more, visit our corporate website, give us a call or ask for a webinar.

On November 22, 2010 Attachmate announced a definitive agreement to acquire Novell, including its portfolio of PlateSpin products. Now that the acquisition is complete, new details are emerging around Attachmate's strategy with the PlateSpin portfolio of products, which Novell acquired in 2008 for $205M. It now looks like PlateSpin products are being consolidated under NetIQ.

NetIQ was acquired by Attachmate on April 27, 2006 for approximately $495 million. The company has been around since 1995, employs approximately 1000 people and has mature systems and security management product lines. PlateSpin portfolio of products is a welcome extension, especially in areas of workload migration and disaster recovery.

Novell brand has been replaced by the NetIQ brand across PlateSpin products listed on the NetIQ website:

As of today, NetIQ still contains limited information about PlateSpin products online and points to Novell's website for more information. However, it is becoming clear how Attachmate will try to maximize the synergies between NetIQ and PlateSpin product lines under a single NetIQ brand, despite the historical strength of the Novell brand. Now we just need to wait for the official press announcement.

Update (May 18, 2011)

Today NetIQ confirmed that it will add the above products as well as other Novell products to its business unit solution portfolio.

As of May 1, 2011, Novell is no longer offering the PlateSpin Recon for Assessments program to its partners.

Novell PlateSpin Recon is a good enterprise-centric offering, supporting both physical and virtual infrastructure. But unlike the Lanamark Suite Services Edition, it was not designed for solution and service delivery. To help Novell partners evaluate the benefits of using Lanamark Suite, Lanamark is offering the following promotion:

Promotion for Novell Partners
30% discount on server credits purchased prior to July 31, 2011.

Eligibility

  • Novell or PlateSpin Gold or Platinum partner
  • Not an existing Lanamark VAccelerate Partner
  • Participation in the Novell PlateSpin Recon for Assessments program over the last 12 months

To take advantage of this promotion, please complete the Online Inquiry form with the following code in additional information: RECON

Jonathan Alexander, who came to Liquidware Labs through the vmSight acquisition is no longer with the company. Despite being removed from the Liquidware Labs website over the last few weeks, Jonathan's LinkedIn profile shows that he worked at Liquidware Labs until May 2010. It's unclear why Liquidware Labs would list Jonathan on the management team for the second half of last year and it's even less clear who is heading up the engineering organization at the company since no one is listed in a similar role. Hopefully Jonathan's departure had nothing to do with the agent-based nature of Stratusphere.

Update (January 14, 2011)

It looks like Pat Clark is no longer the Chief Revenue Officer at Liquidware Labs either, although Pat's LinkedIn profile still lists him with the company. The new responsibility has been taken by J.Tyler "T. Rex" Rohrer who is definitely hungry for more revenue.

Lanamark today announced the Lanamark Desktop Transformation Module at the annual Citrix Sales Kick-off in Orlando, FL. The new module enables multi-phase transformation planning and design across Citrix XenApp, Citrix XenDesktop, Microsoft App-V, VMware ThinApp and VMware View. It also supports the Citrix Desktop Transformation Model, although the module is vendor-neutral. Lanamark Suite is the only agent-less desktop transformation planning solution on the market that addresses all application and desktop delivery models across both virtual and physical desktops.

In a recent comment on www.brianmadden.com, Jason Smith, VP of Product Marketing at Liquidware Labs said "we do not claim to be agent-less but we did use that term at one time by us to describe our self dissolving agent." Jason has been at Liquidware Labs since August 2009. In May 2010, Liquidware Labs made a press release and used a handful of terms to describe its "agent-less" monitoring in Stratusphere:

Agent-less design
Agent-less approach
Agent-less desktop monitoring design
Agent-less desktop design (Quote from David Bieneman, CEO)

While this marketing is "creative" we do not believe it is an accurate reflection of reality. We are glad that after our blog post and one by Alessandro Perilli, Liquidware Labs actually re-wrote its press release and started to use more conservative terms like:

Self-dissolving agent
Streamlined agent desktop design
Zero-touch agent

The title of this press release page and several other pages on the Liquidware Labs website still say "Agent-less VDI assessments" but this was probably an oversight or an SEO tactic.

liquidware-labs-agent-less-vdi.PNGWe look forward to seeing more creative marketing from Liquidware Labs in 2011.

Update (December 24, 2010)

Based on another comment from Jason Smith, the zero-touch agent is actually "a kernel driver." According to Microsoft, "85 percent of unexpected system stops were caused by drivers and not by core Windows kernel components." If the agent is indeed a "kernel driver" it may not only cause system crashes but may actually interfere with running applications.The same agent is also most likely used in Quest VDI Assessment.

Why would any company want to take on such a risk with all of their users and applications when truly agent-less data collection can be performed by leading virtualization solution providers using products such as Lanamark Suite?

Lanamark is sponsoring the VMware Partner Exchange in Orlando, Florida. If you are an existing partner, we would be delighted to see you there. If you work for a consultancy, a system integrator or a VAR delivering application virtualization, desktop virtualization and server virtualization solutions, we would be glad to show you how our software can help you accelerate, differentiate and de-risk your desktop and data center transformation and optimization services.

Booth: 109

Dates: February 8-11, 2011

Location: Disney's Coronado Springs Resort

As part of its OEM agreement with Liquidware Labs, Quest Software has decided to make Stratusphere available for free to end customers for up to 45 days for VDI assessments. Unlike Liquidware Labs, which claimed to use an agent-less approach, Quest is completely upfront about the agent-based nature of Stratusphere. Furthermore, Quest is even more upfront about the privacy (or lack of it) that comes with the VDI assessment. Here is a screenshot of the login screen from the Quest VDI Assessment Setup Guide:

quest-liquidware-labs-privacy.png While explicit, the claim that "...all uses of this system and all files on this system may be intercepted, monitored, recorded, copied, audited, inspected and disclosed to...government, and law enforcement personnel, as well as authorized officials of government agencies, both domestic and foreign." in our opinion sounds simply draconian. Add the fact that now there is an agent sitting on every single machine under this privacy policy, the question is, how will this fly by any company's legal department?

The good news is that if no one reads this screen, cares about privacy or worries about security risks created by agents on every single endpoint, then the software can be used for free to perform a VDI assessment for up to 45 days.

Update (December 21, 2010)

After this blog post went live, Quest promptly responded by saying that this "is the same verbiage you get in the Liquidware Stratusphere product on which Quest VDI Assessment is based" and promised to remove it. Hugh McEnvoy, Product Manager for Quest VDI Assessment, goes further by saying "there is nothing 'secret' in this stuff", referring to the data collected.

At Lanamark, we beg to differ. All data collected within a customer's environment, especially about users, is secret and allowing a statement such as the one above to fly under the radar raises another question: how confident is Quest about what is happening in Stratusphere "under the hood"?

Update 2 (December 21, 2010)

And now Liquidware Labs responded to Alessandro's blog post, saying "any commercial product that goes as in-depth for assessment and user experience monitoring should carry a disclaimer warning about how the data is gathered." Let's set the record straight:

1. Lanamark Suite doesn't use agents
Instead, it leverages standard OS instrumentation to collect all the necessary data. Stratusphere requires agents because it is a Linux-based virtual appliance that cannot otherwise interface with standard Windows operating system instrumentation.

2. Lanamark Suite doesn't touch the data on target systems
There is no interception, inspection, copying of data on / from target systems or packets to / from these systems. Based on the original disclaimer from Liquidware Labs, it is probably fair to assume that this is not the case with Stratusphere.

3. Lanamark doesn't disclose the data
Only the Lanamark partner delivering desktop transformation services to end customers can access the data collected by Lanamark. There is no disclosure of data to "government, and law enforcement personnel, as well as authorized officials of government agencies, both domestic or foreign." Also, the product name "Stratusphere" seems to imply that the data is going outside the "Troposphere" of client environments into the "Stratosphere" (and beyond perhaps).


Source: Commission for Environmental Cooperation of North America

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